Description

Book Synopsis
How May I Serve You is a collection of live-chat conversations with Saadia Abbasi and Malik Ayaz, two customer service agents based in Pakistan and outsourced by UK companies. It brings physicality to what we all experience during online interactions, putting participants in the position of the other and emphasizing the human and social elements of digital engagement. The discussions range from the structure of call centres and cubicles to online identity and the dynamic of technolonialism that arises from outsourcing systems.

How May I Serve You

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    Order before 4pm tomorrow for delivery by Fri 16 Oct 2026.

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      Book details

      Published 1 January 2023
      ISBN-13 9781914180064
      978-1914180064
      ISBN-10 1914180062

      Description

      Book Synopsis
      How May I Serve You is a collection of live-chat conversations with Saadia Abbasi and Malik Ayaz, two customer service agents based in Pakistan and outsourced by UK companies. It brings physicality to what we all experience during online interactions, putting participants in the position of the other and emphasizing the human and social elements of digital engagement. The discussions range from the structure of call centres and cubicles to online identity and the dynamic of technolonialism that arises from outsourcing systems.

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