Description

Book Synopsis

Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It''s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel''s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film.

But it wasn''t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.

How HeMan Mastered the Universe

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    A Paperback by Brian C. Baer

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      Publisher: McFarland & Co Inc
      Publication Date: Publication Date: 1/21/2017 12:03:00 AM
      ISBN13: 9781476665900, 978-1476665900
      ISBN10: 1476665907

      Description

      Book Synopsis

      Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It''s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel''s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film.

      But it wasn''t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.

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