Description

Book Synopsis
Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This book shows how fashion operates on various levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated.

Trade Review
It is thoroughly researched, attractively presented and appealing in its unpretenious style. It is accessible, pertinent to different levels of expertise, and provides a distinctive insight to the fashion industry. Journal of Fashion Marketing and Management, vol 10, no 1; 2006

Table of Contents
Introduction.

Couture.

Ready-to-wear.

Mass production.

Tailoring.

Menswear.

Dressmaking.

Millinery and accessories.

The designers.

Distribution.

Fashion organisation and calendar.

Considerations for the future.

Appendices.

Glossary.

Bibliography.

Useful addresses and websites

How Fashion Works Couture Ready to Wear and Mass

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    A Paperback / softback by Gavin Waddell

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      Publisher: John Wiley & Sons Inc
      Publication Date: 06/08/2004
      ISBN13: 9780632057528, 978-0632057528
      ISBN10: 0632057521
      Also in:
      Fashion and textile design History of art

      Description

      Book Synopsis
      Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This book shows how fashion operates on various levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated.

      Trade Review
      It is thoroughly researched, attractively presented and appealing in its unpretenious style. It is accessible, pertinent to different levels of expertise, and provides a distinctive insight to the fashion industry. Journal of Fashion Marketing and Management, vol 10, no 1; 2006

      Table of Contents
      Introduction.

      Couture.

      Ready-to-wear.

      Mass production.

      Tailoring.

      Menswear.

      Dressmaking.

      Millinery and accessories.

      The designers.

      Distribution.

      Fashion organisation and calendar.

      Considerations for the future.

      Appendices.

      Glossary.

      Bibliography.

      Useful addresses and websites

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