Description
Book SynopsisThe most famous skateboarder ever shares the business secrets to his success! Tony Hawk ranks among the richest pitchmen in any sport. And in a sport that s especially youth-oriented, Tony, a 40-something father of four, still manages to connect with a young audience.
Trade Review‘…entertaining review of his entrepreneurial endeavours.' (Business Life, December 2010). This is no sham celebrity business book…packed with lessons for entrepreneurs.' (Director, December 2010).
Table of ContentsPreface ix
Credits xv
Chapter 1 Toucan Sam Teaches Me a Lesson 1
The day I knew it was time to take control
Chapter 2 Building a Better Birdhouse 9
The birth and near-death of our first business
Chapter 3 Hey Kid, Want to Buy a Hoodie? 21
Risking our homes to make T-shirts and hats
Chapter 4 “Is Tony Hawk a Real Person?” 33
From motion capture to gaming franchise
Chapter 5 What the Hell is a HuckJam? 45
Innovation and improvisation on a million-dollar ramp
Chapter 6 “Extreme” is a Four-Letter Word 63
“This is how we do it in our world”
Chapter 7 The Denim Debacle 75
Some business ideas that didn’t quite fly
Chapter 8 Final Cut 83
The key to image control: get your own editing bay
Chapter 9 Hashtag is Not a Death-Metal Band 97
Reaching out through tweets, apps, and satrad
Chapter 10 How to Never Get a Movie Made 113
Hollywood will break your heart, or at least piss you off
Chapter 11 Stinky Diapers in First Class 123
How to balance travel and family: bring ’em
Chapter 12 Giving Back 153
Family, friends, Regis, and a very smart fifth-grader help me build a charity
Acknowledgments 165
Index 175
