Description

Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.

How Cities Become Brands

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Paperback by Eric Hausler

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Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The... Read more

    Publisher: Springer
    Publication Date: 3/27/2024
    ISBN13: 9783658437756, 978-3658437756
    ISBN10: 3658437758

    Non Fiction , Politics, Philosophy & Society

    Description

    Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.

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