Description
Book SynopsisDiscover how those who change the world do so with this thoughtful and timely book
Why do some changes occur, and others don''t? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980stobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who
Table of Contents
Foreword ix
Introduction: How Change Happens 1
Chapter 1 Turn Grassroots Gold 21
Chapter 2 Sharpen Your 10/10/10/20 = 50 Vision 53
Chapter 3 Change Hearts and Policy 77
Chapter 4 Reckon with Adversarial Allies 103
Chapter 5 Break from Business as Usual 119
Chapter 6 Be Leaderfull 143
Conclusion: Where We Go from Here 171
Appendix A: Research Parameters 185
Appendix B: List of Interviews 189
Appendix C: Additional Resources on Movements and Systems 193
Acknowledgments 215
About the Author and GSEI 221
Index 223
