Hotel-Marketing: Strategien — Marketing-Mix — Planung — Kontrolle

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Paperback / softback by Klaus Barth , Hans-Joachim Theis Short Description:

Das Buch liefert eine an den speziellen Erfordernissen der Hotellerie orientierte Marketing-Konzeption. Die 2. Auflage wurde u.a. um Aspekte der... Read more

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Publisher: Gabler
Publication Date: 29/10/1998
ISBN13: 9783409236812, 978-3409236812
ISBN10: 3409236813

Number of Pages: 360

Non Fiction , Business, Finance & Law