Description

Book Synopsis
A new tool to help businesses develop strategies.

Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy. Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.


Trade Review
"This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level." * William G. Pietersen | Professor, The Practice of Management, Columbia Business School *
"Hope Is Not a Strategy brings to life the transformative power of strategic thinking when properly planned and executed. It delivers you an actionable playbook designed to help unlock strategic thinking for real, measurable business impact." * Brandon Carson | Vice President, Global Leadership Academy, Walmart *

Hope Is Not a Strategy: StrategyFrame®: The Smart

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    £36.90

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    RRP £41.00 – you save £4.10 (10%)

    Order before 4pm tomorrow for delivery by Fri 7 Aug 2026.

    A Paperback / softback by Christian Underwood, Jürgen Weigand

    7 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Hope Is Not a Strategy: StrategyFrame®: The Smart by Christian Underwood

      Publisher: Campus Verlag
      Publication Date: Publication Date: 22/02/2024
      ISBN13: 9783593517094, 978-3593517094
      ISBN10: 3593517094

      Description

      Book Synopsis
      A new tool to help businesses develop strategies.

      Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy. Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.


      Trade Review
      "This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level." * William G. Pietersen | Professor, The Practice of Management, Columbia Business School *
      "Hope Is Not a Strategy brings to life the transformative power of strategic thinking when properly planned and executed. It delivers you an actionable playbook designed to help unlock strategic thinking for real, measurable business impact." * Brandon Carson | Vice President, Global Leadership Academy, Walmart *

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