Description

Book Synopsis

Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacredreligious symbols, themes, and rhetoricwithin the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of holy hype' is effective through its use of recognizable sacred symbols that capture audiences' attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.

Holy Hype

    Product form

    A Paperback by Pamela L. Morris

    £27.00

    Includes FREE delivery

    RRP £30.00 – you save £3.00 (10%)

    Order before 4pm today for delivery by Sat 21 Nov 2026.

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Holy Hype by Pamela L. Morris

      Book details

      Publisher Lexington Books
      Published 1/15/2024
      ISBN-13 9781793629364
      978-1793629364
      ISBN-10 1793629366
      Also in:
      Advertising

      Description

      Book Synopsis

      Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacredreligious symbols, themes, and rhetoricwithin the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of holy hype' is effective through its use of recognizable sacred symbols that capture audiences' attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account