Description
Book SynopsisThis pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s.
Trade ReviewWyatt's book is one of those studies that is bound to enforce a new way of considering contemporary Hollywood cinema. He presents a new way to examine high concept film in greater detail instead of dismissing it as just another crassly commercial product. * Criticism *
Table of Contents
- Acknowledgments
- 1. A Critical Redefinition: The Concept of High Concept
- The Entertainment Industries on High Concept
- The Critics on High Concept
- Economics, Aesthetics, and High Concept as "Post" Classical Cinema
- Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product
- "The Look, the Hook, and the Book"
- 2. Construction of the Image and the High Concept Style
- Advertising as an Influence on Style
- "You've Got the Look": Perfect Images in High Concept Stars and Style
- Music as an Element of Style
- Excess in High Concept: The Promotional Music Video
- The High Concept Image: Character Types and Genre
- Style, Classical Hollywood, and the Art Cinema
- 3. High Concept and Changes in the Market for Entertainment
- The Marketplace and Traditional Definitions
- Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster
- Uncertainty in the Marketplace: The Development of the Contemporary Industry Structure
- Differentiation of Product
- High Concept as Product Differentiation
- 4. Marketing the Image: High Concept and the Development of Marketing
- Changing Distribution Patterns
- Awareness Marketing: High Concept in Print
- Maintenance Marketing: Selling through Music and Product
- Merchandising and Ancillary Tie-ins
- 5. High Concept and Market Research: Movie Making by the Numbers
- The Growth of Market Research
- The Model of Market Research within the Film Industry
- Case Study: Determining Boxoffice Revenue
- Theorizing the Positive Influences on Boxoffice Gross
- Specification of the Model
- Estimation of the Model and Results
- Manipulation, Control, and High Concept
- Factors Influencing the Decline of Market Research
- 6. Conclusion: High Concept and the Course of American Film History
- The Transformation of the Auteur
- Television and the Ideological Agenda of High Concept
- The Alternatives to High Concept
- Notes
- Index
