Description

Book Synopsis
In Heuretics-a word defined as "the branch of logic that treats the art of discovery or invention"-Gregory Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia.

Trade Review
Here is offered a scheme for creating multileveled texts that are both creative and critical and infinitely generative, and that invite readers to connect electronic media to the unconscious. Most readers will not fail to appreciate the wit of the exposition and the clarity of the creative method... [A] stunning performance. -- Tom Conley Philosophy and Literature

Heuretics The Logic of Invention

    Product form

    £22.95

    Includes FREE delivery

    RRP £25.50 – you save £2.55 (10%)

    Order before 4pm today for delivery by Sat 8 Aug 2026.

    A Paperback / softback by Gregory L. Ulmer

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Heuretics The Logic of Invention by Gregory L. Ulmer

      Publisher: Johns Hopkins University Press
      Publication Date: Publication Date: 26/04/1994
      ISBN13: 9780801847189, 978-0801847189
      ISBN10: 0801847184

      Description

      Book Synopsis
      In Heuretics-a word defined as "the branch of logic that treats the art of discovery or invention"-Gregory Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia.

      Trade Review
      Here is offered a scheme for creating multileveled texts that are both creative and critical and infinitely generative, and that invite readers to connect electronic media to the unconscious. Most readers will not fail to appreciate the wit of the exposition and the clarity of the creative method... [A] stunning performance. -- Tom Conley Philosophy and Literature

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account