Description

Book Synopsis
A revised and expanded edition of the book described by Books Monthly as an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startu

Hegarty on Advertising

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    A Paperback by John Hegarty

    £15.29

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    RRP £16.99 – you save £1.70 (10%)

    Order before 4pm tomorrow for delivery by Wed 9 Sep 2026.

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      Book details

      Publisher Thames & Hudson Ltd
      Published 2/15/2024
      ISBN-13 9780500296967
      978-0500296967
      ISBN-10 0500296960
      Also in:
      Business, Finance & Law Advertising

      Description

      Book Synopsis
      A revised and expanded edition of the book described by Books Monthly as an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startu

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