Description
Book SynopsisHeartland Tobacco War chronicles the political and public relations battles between health advocates and forces supported by the tobacco industry in Oklahoma from the 1980s to the present. Michael S. Givel and Andrew L. Spivak draw on previously-suppressed tobacco insider documents and first-hand interviews with key players in the conflict. This story of pro- and anti-tobacco lobbying and legislation in the nation's heartland especially highlights the unique role of Oklahoma's renegade Department of Health Commissioner, Dr. Leslie Bietsch. After decades of political dominance by the tobacco industry, this single maverick bureaucrat in the early 2000s bypassed the usual insider politics of the legislature and employed aggressive public campaign strategies to bring about sweeping legal victories for clean indoor air and tobacco taxes in a very conservative state. The authors examine the Commissioner's aggressive advocacy in the context of insider and outsider policy advocacy, public admi
Trade ReviewIn their new book, Heartland Tobacco War, Michael Givel, and Andrew Spivak describe how, before 2001, the efforts of the tobacco industry in Oklahoma, USA, were largely triumphant. Progress in tobacco control occurred at a 'glacial pace' between 1915 and the early 2000s. In their well researched book, the authors detail how—through retention of former state legislators with inside knowledge as lobbyists—the tobacco industry had 'complete hegemony' in tobacco-related legislation. . . . Givel and Spivak tell an interesting story that provides important lessons for the achievement of further progress in tobacco-control legislation in Oklahoma and other U.S. states despite the tactics and resources used by the tobacco industry. * The Lancet *
Heartland Tobacco War is an exceptional contribution to the literature on the politics of tobacco regulation. Givel and Spivak draw upon valuable and unique ethnographic, media, government, and industry sources to tell an important story about Oklahoma's struggle for clean indoor air and other vital measures. Their narrative is captivating and adeptly illustrates complex intersections of bureaucracy, legislation, and public relations that will be of interest to policymakers, social science scholars, and anyone interested in how progress is made in public health policy -- Shannon Monnat, Pennsylvania State University
Table of ContentsList of Tables and Figures Foreword Acknowledgments Chapter 1: Introduction: A Tobacco War in America’s Heartland Chapter 2: Historical Background of Tobacco Control in Oklahoma Chapter 3: The Influence of the Tobacco Industry Lobby Chapter 4: Leslie Beitch and the 2001-2003 Clean Indoor Air Campaign Chapter 5: The 2004 Battle for Cigarette Taxes Chapter 6: Aftermath: Clean Indoor Air Post-2003 Chapter 7: Lessons Learned: Public Ethics and the Public Good References
