Description
Book SynopsisIn his new book, Mark Scott tackles the issue of the global firm, whose constituent parts traverse many communities. He suggests to readers that the key to creating the commitment required for sustainable success is to think of the firm as a society of natural communities.
Trade Review"a bold and original book ...lucid, lively and shot through with absorbing ideas". (Financial Times, 15th August 2001)
"...well argued..." (Sunday Times 23 December 2001)
Table of ContentsPreface: A Map of the Human Heart.
The Ambivalent Corporation: Global Giant or House of Straw?
Corporate Schizophrenia: The National Jekyll versus the Global Hyde.
Creating Societies: The Case of the Nation State.
State versus Corporation: Identifying the Common Genes.
The State of the Nation State: Opportunity or Threat?
Founding the Corporate State: Laying the Philosophical Foundations.
The Moral Foundation: Answering the Great 'Why?'
The Selfish Gene: Learning to Think 'Us', Not 'Me, Me, Me...'
The Identity Game: Answering the Great 'Who Am I?'
The Origin of Species: The History of History.
The Restless Spirit: The Perpetual Interrogative.
Positive Thinking: Things Can Only Get Better.
Lady Enigma: The Hunger for Forbidden Fruit.
Differentiation or Death: Fortifying the Heartland of the Firm.
Selected Bibliography.
Index.
