Description
Book SynopsisTrade ReviewThis collection of essays—representing management of health care policy, advocacy, and on-the-ground communication strategy—is a must read for scholars and practitioners in developing countries, and program managers in charge of health in international organizations. -- Arvind Singhal, Samuel and Edna Marston Endowed Professor of Communication, The University of Texas at El Paso
This collection assesses health management and health communication from indigenous perspectives in contextualized settings. It is a welcome and much needed addition to the literature, which continues to be dominated by Western approaches. -- Jan Servaes, City University of Hong Kong
Emmanuel K. Ngwainmbi has edited a fantastic book, one that will expand our understanding of healthcare policies in Africa. By assembling a group of outstanding scholars and authors, Ngwainmbi’s volume is sure to become one of the classics of the study of African communication styles in health. This should be recommended to all students interested in Africa and communication. -- Molefi Kete Asante, author of The History of Africa
This volume provides a soup to nuts examination of strategies and solutions for the provision of health services, public health administration, healthcare policy, and advocacy in developing countries using health communications theory and practice. It is an important read for not only health communications specialists but also for social scientists, public health policy experts, and students. -- David Himmelgreen, University of South Florida
Table of ContentsIntroduction: Another View of Communication and Healthcare Management in Developing Regions Emmanuel K. Ngwainmbi Section One: Theory and Design 1.The Role of Communication in Supporting Health Programs: A Researcher’s Perspective and Ethical Considerations Andy O. Alali 2.Social Structural Contexts in Health and Healthcare: Reappraisal of the Roles of Development and Health Communication Srinivas R. Melkote 3.Understanding the Factors Associated with Ill-Health and the Role of Public Health in Africa Mario J. Azevedo Section Two: Health and Communication Policy 4.Nutrition Education and Communication―A Critical Examination of Research and Practice in India SubbaRao M. Gavaravarapu 5.Communicating HIV and AIDS Prevention in India: Identifying Appropriate Health Management Policies for Sustainable Development Ravinda Kumar Vemula 6.Communication for Organizational Adjustment: How to Position Development Institutions for Enhanced Health Communication Emmanuel K. Ngwainmbi Section Three: Experiences in the Field: Resources and Practice 7.Persuasion Challenges in Local Communities: Polio Immunization’s Failure in Northern Nigeria Cosmos Ikechukwu Eze 8.Changing Food and Nutrition Priorities in the Public Health Agenda of India―An Historical Perspective SubbaRao M. Gavaravrapu Section 4: Implementation of Healthcare Programs: Case Studies and Practitioners’ Experiences 9.Bridging Gaps in the Reproductive Health Agendas of Ministries of Health and International Financial Sponsors: UNFPA’s Response in Madagascar and Somalia Achu Lordfred 10.Controversies in Public Health: A Case for Prioritizing Integrated Communication in Public Health Interventions in Africa Adebayo Fayoyin Section 5: Health Education: Cultural Factors and Funding 11.HIV/AIDS in Africa: Contradictions, Controversies, and Containment Now Charles C. Okigbo, Nan Yu, and Angella Napakol
