Description
Book SynopsisThis fully revised public health text offers students and practitioners a grounding in the practice of health promotion and introduces a range of methods that are used in health promotion practice. It also helps to develop skills needed to do health promotion in a range of settings, including project management, partnership working, needs assessment and evaluation. Whether the public health intervention is through face to face contact with individuals, or community based or involves strategic policy development this book now also explores recent developments in social media and web based health promotion interventions.
This second edition:
- provides practical guidance and tools for planning, delivering and evaluating health promotion
- gives greater emphasis to upstream health promotion interventions, including Healthy Public Policy and health advocacy
- includes activities to help you make applications to your own study or practice of health promotion
Health Promotio
Table of Contents
List of authors
Acknowledgements
Overview of the bookSection 1: Planning and delivering health promotion
1Concepts in health promotion
2Planning health promotion interventions
3 Tools for implementing health promotion
4Evaluation tools for health promotion
Section 2: Methods used in health promotion
5Healthy Public Policy
6Advocacy for health
7Healthy settings
8Developing healthy communities through community mobilization
9Using media to promote health: mass media, social media and social marketing
10Peer Education
11Therapeutic change methods
12Information and advice methods
13Multi-level health promotion interventions and programmes
Glossary
Index
