Description
Book SynopsisHealth communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.
Trade Review"This text provides the reader with a clear background to communication theories, models of communication, and education theory as well as an examination of key theoretical themes and perspectives on health communication. With the inclusion of discussions around new and emerging social media as well as social marketing techniques,
Health Communication offers much to students as well as those working in health today."
—Dr Ranjit Khutan, University of Wolverhampton
"This is an original and good quality contribution to the literature. The authors are setting an important and new critical agenda, drawing together contributions from a variety of disciplines. The clear focus on the social construction of health and health related decision making encourages critical analysis of many of the 'taken for granted' assumptions about how to communicate successfully with people about health."
—Dr Paul Reid, University of Central LancashireTable of ContentsDetailed table of contents
Acknowledgements
Part 1: Theoretical Perspectives
Chapter 1: Introduction to Health Communication: Theoretical and Critical Perspectives
Chapter 2: Communication Theory
Chapter 3: Educational Theory
Part 2: Key Topics
Chapter 4: Psychological Theory
Chapter 5: Methods and Media
Chapter 6: Social Marketing
Chapter 7: Health Literacy
Part 3: Issues and Challenges
Chapter 8: Challenges in Health Communication and Behaviour Change
Chapter 9: The Politics of Health Communication and Behaviour Change
Chapter 10: Looking to the Future
References
Index
