Description
Book SynopsisToday's administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.
Table of ContentsForeword Introduction Chapter 1: Relationship Building with Educational Consumers Chapter 2: Strategic Marketing Planning Chapter 3: The Marketing Mix Introduced: Product, Price, Place Chapter 4: The Marketing Mix: Promotion Chapter 5: Social Media Marketing Chapter 6: From Lesson Plans to Marketing Plans
