Description

Book Synopsis
How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don''t have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.


This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they''re loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers'' lifetime value


Table of Contents
Stop Trying to Delight Your Customers Companies and the Customers Who Hate Them The One Number You Need to Grow Putting the Service-Profit Chain to Work The Mismanagement of Customer Loyalty CRM Done Right Diamonds in the Data Mine Want to Perfect Your Company's Service? Use Behavorial Science Best Face Forward

Harvard Business Review on Increasing Customer

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    £14.24

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    RRP £14.99 – you save £0.75 (5%)

    Order before 4pm tomorrow for delivery by Sat 1 Aug 2026.

    A Paperback / softback by Harvard Business Review

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      View other formats and editions of Harvard Business Review on Increasing Customer by Harvard Business Review

      Publisher: Harvard Business Review Press
      Publication Date: Publication Date: 12/04/2011
      ISBN13: 9781422162521, 978-1422162521
      ISBN10: 1422162524

      Description

      Book Synopsis
      How do you keep your customers coming back-and get them to bring others?

      If you need the best practices and ideas for making your
      customers loyal and profitable--but don''t have time to find
      them--this book is for you. Here are nine inspiring and useful
      perspectives, all in one place.


      This collection of HBR articles will help you:

      - Turn angry customers into loyal advocates

      - Get more people to recommend you

      - Boost customer satisfaction by satisfying your employees

      - Focus on profitable customers--whether they''re loyal or not

      - Invest in the right CRM technology for your business

      - Mine customer data for more effective marketing

      - Increase your customers'' lifetime value


      Table of Contents
      Stop Trying to Delight Your Customers Companies and the Customers Who Hate Them The One Number You Need to Grow Putting the Service-Profit Chain to Work The Mismanagement of Customer Loyalty CRM Done Right Diamonds in the Data Mine Want to Perfect Your Company's Service? Use Behavorial Science Best Face Forward

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