Description

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

Harvard Business Review on Increasing Customer Loyalty

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Paperback / softback by Harvard Business Review

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How do you keep your customers coming back-and get them to bring others? If you need the best practices and... Read more

    Publisher: Harvard Business Review Press
    Publication Date: 12/04/2011
    ISBN13: 9781422162521, 978-1422162521
    ISBN10: 1422162524

    Number of Pages: 240

    Non Fiction , Business, Finance & Law

    Description

    How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

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