Description
Book SynopsisWhere does business come from? That's the question every real estate agent asks but few have a truthful answer for. In an industry constantly selling the "easy button" and overrun with shiny widgets, agents are pulled in multiple directions at once, each promising that if they "just do this," their dreams of success and fortune will come true.
After 20 years in the business, thousands of home sales, and hundreds of thousands of coaching calls, Tim and Julie Harris tell the hard truths about what it really takes to make it in real estate.
The new, revised edition of
Harris Rules outlines specific, actionable, and proven rules of engagement that any agent—rookie or veteran—can count on as they pursue their real-estate funded goals and dreams.
Harris Rules lays the groundwork, beginning with how agents need to think about the business. Moving them forward with a step-by-step action plan, Tim and Julie show agents how to create longevity by scaling the business and then teach them how to monetize it.
In this book, you'll learn:
- How to control your mindset to get more things done, even when you don't "feel" like it
- The ideal schedule of a top-producing agent and how to focus it on what matters, profit
- Why you can't rely on only one method of generating leads
- How to use the proven Seven-Step Listing Process to win the listing virtually every time
- How to really achieve financial freedom
With all-new case studies, resources, and Q&As for the highly motivated agent,
Harris Rules covers tricky topics with much-needed frankness: making a profit, why having a team isn't the "golden calf," gaining multiple lead sources (that you don't have to pay for!), focusing on listings, and the fact that repetitious boredom does pay off.
Tim and Julie will tell you the truth:
Harris Rules is the savvy agent's all-inclusive, no-BS guide to succeed in real estate.
Trade Review"Tim and Julie carry an important message: Improve the habits and behavior of real estate agents, so they can better serve their customers. Cheers to that."
—Brad Inman, publisher at Inman Medi "There are very few books I would recommend to a real estate salesperson—or any salesperson—but
Harris Rules is one of them. The book is loaded with practical, proven processes that, if followed, will enhance your success."
—Chris Heller, former CEO of Keller Williams "Tim and Julie offer great insight and wisdom for any agent wanting to grow their business. They will keep you focused on what makes you money in real estate, while also giving you new ideas and thoughts to help you be more successful. That's why our company has used them as the #1 source for real estate coaching and training!"
—Heath Moulton, Moulton and Associates, EXP Realty "Tim and Julie have transformed the way I look at my business! I will never limit my beliefs and now only focus my attention on being of service to others!"
—Hernan Sias, realtor/agent with SiasFirst, Business Bros podcast, and The Real Estate Bro "Succinct, practical, to the point, and immediately applicable . . . all the coaching platforms from Tim and Julie Harris will get you jump-started in your real estate career and keep you on the road to true success!"
—Gersha Porter, associate broker, Porter Premier Homes of eXp Realty "There is so much ‘fluff' in the real estate industry and Tim and Julie Harris are absolutely the real deal. If a real estate agent just stops looking for the ‘easy' button and follows their proven system, their business will be sustainable, profitable, and they'll be far above their competitors."
—Lindsey Iskierka, real estate agent, First Team Real Estate "
Harris Rules is a MUST for all agents, new and seasoned. Simple, practical, and tactical approaches to being the best in your industry! I encourage anyone who wants real estate to be their career and not a ‘hobby' to get
Harris Rules and get ready! Hands down, best real estate book out there!"
—Kelly Stephenson, affiliate broker, eXp Realty Tennessee Table of ContentsContents
Introduction
Prologue: The World is Your Oyster . . . If You Make It So!
Rule #1: I’m a Doer. I Do Things Now. I Get Things Done.
Rule #2: Have SMART Goals: Specific, Measurable, Attainable, Realistic, Time-bound!
Rule #3: Give Up the Scarcity Mindset; Embrace Abundance!
Rule #4: PROFIT Is Your Product
Rule #5: Prospecting Sucks. Do It Anyway!
Rule #6: Don’t Be a One-Spoke Wonder
Rule #7: Know Your Magic Number
Rule #8: You Must List to Last!
Rule #9: Be the Best Listing Agent in Your Market
Rule #10: Done Is Better Than Perfect!
Rule #11: Repetitious Boredom Pays Off
Rule #12: Learn to Do What You Don’t Want to Do When You Don’t Want to Do It, and Do It at a High Level
Rule #13: Be the Best at What Matters
Rule #14: FOCUS: Follow One Course Until Successful
Rule #15: Don’t Keep Circling the Runway
Rule #16: The Future Belongs to the Furiously Fast
Rule #17: Rich Is When Your Money Works for You!
Rule #18: Look Like the Successful Person You Aim to Be
Conclusion
Appendices
Appendix A: 90-Day Massive Action Plan
Appendix B: The Twelve-Week Seller Communication Plan
Appendix C: Survival Plan
Appendix D: FAQs
Appendix E: Seven Qualities of the Best Brokers, Managers, and Team Leaders
Appendix F: The Introvert’s Guide to Being a Real Estate Rock Star
Appendix G: What May an Unlicensed Assistant Do in a Real Estate Brokerage?
Appendix H: List of Vehicles That Should Qualify for the IRS Code 179
Acknowledgments
