Description

Book Synopsis

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.



Table of Contents

"Happiness is the only thing that multiplies when you share it": Happiness Management?

Management of the loyalty of the federated karate athlete and its correlation with happiness

Assessing the citizens´ well-being needs in OECD countries using Rasch Model

Collective happiness in organizations of the third Sector

Social interest to the hosting population of tourism. Generated happiness in the supply and demand for the rural tourism

Happiness Management: a wave of sustainability and social representation

Literacy for happiness. Where are we going?

Well-being and happiness: the role of gas and electricity during the birth of the consumer society in Spain in the first third of the 20th century

Engaging leaders and work-life balance as enhancers of happiness at work (HAW)

History of art, Holy Week and Mindfulness. Identitary and emotional interrelations

The resources of the NGDO in Spain and volunteering. A reflection from the social marketing perspective

YouTubers as influencers in the responsible promotion and Happiness Management of fashion brands

Socio-demographic variable effects in the evaluation of competencies that facilitate the Chief Happiness Officer (CHO) Labor

Reading and happiness empirical evidence in Spanish students

Happiness Management and Social Marketing: A wave

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    £51.08

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    RRP £56.75 – you save £5.67 (9%)

    Order before 4pm tomorrow for delivery by Fri 26 Jun 2026.

    A Paperback / softback by Rafael Ravina Ripoll, Luis Bayardo Tobar Pesántez, Araceli Galiano Coronil

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      View other formats and editions of Happiness Management and Social Marketing: A wave by Rafael Ravina Ripoll

      Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
      Publication Date: 29/03/2021
      ISBN13: 9783034339742, 978-3034339742
      ISBN10: 3034339747

      Description

      Book Synopsis

      In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.



      Table of Contents

      "Happiness is the only thing that multiplies when you share it": Happiness Management?

      Management of the loyalty of the federated karate athlete and its correlation with happiness

      Assessing the citizens´ well-being needs in OECD countries using Rasch Model

      Collective happiness in organizations of the third Sector

      Social interest to the hosting population of tourism. Generated happiness in the supply and demand for the rural tourism

      Happiness Management: a wave of sustainability and social representation

      Literacy for happiness. Where are we going?

      Well-being and happiness: the role of gas and electricity during the birth of the consumer society in Spain in the first third of the 20th century

      Engaging leaders and work-life balance as enhancers of happiness at work (HAW)

      History of art, Holy Week and Mindfulness. Identitary and emotional interrelations

      The resources of the NGDO in Spain and volunteering. A reflection from the social marketing perspective

      YouTubers as influencers in the responsible promotion and Happiness Management of fashion brands

      Socio-demographic variable effects in the evaluation of competencies that facilitate the Chief Happiness Officer (CHO) Labor

      Reading and happiness empirical evidence in Spanish students

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