Description

Happening presents 29 happenings - in the broadest sense of the word. From car shows to fashion events, from exhibitions to festivals, from sparkling to robust.

Instead of telling you how to organize an event, Happening focuses on the design, and shows you how the designers translated the brief into an experience. The extensive photography allows you to enjoy these innovative events to the fullest.

With today’s communication overload, marketeers have to come up with new ways to get and keep people’s attention. In Happening designers explain how they translated the essence of a brand into an event, creating an experience that fascinates a global audience.

Happening: Design For Events

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RRP: £45.00 You save £4.50 (10%)
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Hardback by Tessa Blokland , Sarah Schultz

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Short Description:

Happening presents 29 happenings - in the broadest sense of the word. From car shows to fashion events, from exhibitions... Read more

    Publisher: Frame Publishers BV
    Publication Date: 15/12/2006
    ISBN13: 9789077174227, 978-9077174227
    ISBN10: 9077174222

    Number of Pages: 240

    Non Fiction , Art & Photography

    Description

    Happening presents 29 happenings - in the broadest sense of the word. From car shows to fashion events, from exhibitions to festivals, from sparkling to robust.

    Instead of telling you how to organize an event, Happening focuses on the design, and shows you how the designers translated the brief into an experience. The extensive photography allows you to enjoy these innovative events to the fullest.

    With today’s communication overload, marketeers have to come up with new ways to get and keep people’s attention. In Happening designers explain how they translated the essence of a brand into an event, creating an experience that fascinates a global audience.

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