Description

Book Synopsis
Happening presents 29 happenings - in the broadest sense of the word. From car shows to fashion events, from exhibitions to festivals, from sparkling to robust.

Instead of telling you how to organize an event, Happening focuses on the design, and shows you how the designers translated the brief into an experience. The extensive photography allows you to enjoy these innovative events to the fullest.

With today’s communication overload, marketeers have to come up with new ways to get and keep people’s attention. In Happening designers explain how they translated the essence of a brand into an event, creating an experience that fascinates a global audience.

Happening: Design For Events

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    £33.75

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    RRP £45.00 – you save £11.25 (25%)

    Order before 4pm today for delivery by Thu 30 Jul 2026.

    A Hardback by Tessa Blokland, Sarah Schultz

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      View other formats and editions of Happening: Design For Events by Tessa Blokland

      Publisher: Frame Publishers BV
      Publication Date: Publication Date: 15/12/2006
      ISBN13: 9789077174227, 978-9077174227
      ISBN10: 9077174222

      Description

      Book Synopsis
      Happening presents 29 happenings - in the broadest sense of the word. From car shows to fashion events, from exhibitions to festivals, from sparkling to robust.

      Instead of telling you how to organize an event, Happening focuses on the design, and shows you how the designers translated the brief into an experience. The extensive photography allows you to enjoy these innovative events to the fullest.

      With today’s communication overload, marketeers have to come up with new ways to get and keep people’s attention. In Happening designers explain how they translated the essence of a brand into an event, creating an experience that fascinates a global audience.

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