Description
Book SynopsisThis
Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.
Contributors include: C. Anagnostopoulos, T. Andersson, A.-l. Balduck, N. Böhlke, A. Bourke, M. Buelens, S. Chadwick, B. Cornwell, V. deBosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsaeter, C. Gratton, S. Greyser, A. Guala, E. Gummesson, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, B. Johnson, M. Maes, N. O Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E. Skille, A. Smith, S. Söderman, H.A. Solberg, B. Stewart, T. Ströbel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. Zintz
Trade Review'This Handbook
is a milestone just by its existence but also because it indeed is a robust quality handbook, doing the kind of specific job such a focused academic product should do.' -- Hans Lundberg, Idrottsforum.org
‘Söderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Söderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authors’ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook
is recommended reading for those interested in advancing sport business research.’ -- Graham Cuskelly, Griffith University, Australia
‘This insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport - from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.’ -- Stephen A. Greyser, Harvard Business School, US
‘This Handbook
directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.’ -- Yoshiaki Takahashi, Chuo University, Tokyo, Japan
Table of ContentsContents: Preface PART I: INTRODUCTION 1. Research on Sport and Business Harald Dolles and Sten Söderman 2. A Call for More Mixed Methods in Sport Management Research Andy Rudd and R. Burke Johnson PART II: GOVERNANCE AND PERFORMANCE 3. Researching Elite Sport Systems Using Process Benchmarking Leigh Robinson and Nikolai Böhlke 4. Qualitative Comparative Analysis of Sport Governing Bodies: A Tool on Ways Towards High Performance Mathieu Winand and Thierry Zintz 5. Comparing Apples with Oranges in International Elite Sport Studies: Is it Possible? Veerle De Bosscher, Jasper Truyens, Maarten van Bottenburg and Simon Shibli 6. Sports Governance in Ireland: Insights on Theory and Practice Ann Bourke 7. Regulation and the Search for a Profitable Business Model: A Case Study of the English Football Industry Geoff Walters and Sean Hamil 8. The Governance of the Game: A Review of the Research on Football’s Governance Hallgeir Gammelsæter and Benoit Senaux 9. Case Study Research in Sport Management: A Reflection Upon the Theory of Science and an Empirical Example Eivind Å. Skille PART III: MEDIA AND TECHNOLOGY 10. Social Media and Prosumerism: Implications for Sport Marketing Research James Santomier and Patricia Hogan 11. The Economics of Listed Sports Events in a Digital Era of Broadcasting: A Case Study of the UK Chris Gratton and Harry Arne Solberg 12. The Sale of Media Sports Rights: A Game Theoretic Approach Harry Arne Solberg and Kjetil Kåre Haugen PART IV: PLACE, TIME AND SPECTATORS 13. Triple Impact Assessments of Sport Events Tommy D. Andersson 14. Sacrés Français! Why They Don’t Have Great Football Stadia; How They Will: Political, Economic and Marketing Implications of the UEFA EURO 2016 Boris Hellau and Michel Desbordes 15. Social Impacts of Hosting Major Sport Events: The Impact of the 2007 Arrival of a Stage of the Tour de France on the City of Ghent Anne-line Balduck, Marc Maes and Marc Buelens 16. What do they Really Think? Researching Residents’ Perception of Mega-sport Events Alessandro ‘Chito’ Guala and Douglas Michele Turco 17. Lessons from the Field: Spectator Research for Sport Businesses Douglas Michele Turco PART V: CLUB MANAGEMENT AND TEAMS 18. Portfolio Theory and the Management of Professional Sports Clubs: The Case of Maple Leaf Sports and Entertainment Norm O’Reilly 19. Proposing a Relationship Marketing Theory for Sport Clubs Hans Jansson and Sten Söderman 20. The Network of Value Captures in Football Club Management: A Framework to Develop and Analyse Competitive Advantage in Professional Team Sports Harald Dolles and Sten Söderman 21. Panel Econometrics in Sports Economics Research: Player Remuneration and Sporting Performance Bernd Frick 22. Examining Corporate Social Responsibility in Football: The Application of Grounded Theory Methodology Christos Anagnostopoulos PART VI: SPORT BRANDING AND SPONSORING 23. A Review of Fan Identity and its Influence on Sport Sponsorship Effectiveness Torsten Schlesinger 24. State of the Art and Science in Sponsorship-linked Marketing T. Bettina Cornwell 25. Participant Observation in Sport Management Research: Collecting and Interpreting Data from a Successful World Land Speed Record Attempt Mark Dibben and Harald Dolles 26. Brand Equity Models in the Spotlight of Sport Business Tim Ströbel and Herbert Woratschek PART VII: REFLECTION 27. From Outside Lane to Inside Track: Sport Management Research in the Twenty-first Century Simon Chadwick 28. The Special Features of Sport: A Critical Revisit Aaron C.T. Smith and Bob Stewart 29. Outlook: Sport and Business – A Future Research Agenda Harald Dolles and Sten Söderman Index
