Description
Book SynopsisThis insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research.
Each chapter is structured to provide information on: the nature of the technique and its evolution; background and types of problems that the technique is designed to handle; applications of the technique to tourism, including discussion of studies that have used the technique and their findings; advantages and limitations of the technique conceptually and for policy formulation; and further developments and applications of the technique in tourism research.
Handbook of Research Methods in Tourism will appeal to social scientists, students as well as researchers in tourism who use quantitative and qualitative research techniques.
Contributors: K.M. Adams, E. Ahmed, A. Apostolakis, S. Cang, C. Cater, S. Divisekera, D. Dredge, L. Dwyer, E.W. Foemmel, L. Fredline, A. Gill, U. Gretzel, R. Hales, G.R. Jennings, O. Junek, H. Kennedy-Eden, L. Killion, G. Kyle, J. Lee, Z. Lei, G. Li, T. Low, N.G. McGehee, C. Morley, A. Papatheodorou, G.B. Peng, S. Petit, T.D. Pham, C. Polo, N.F. Ribeiro, J. Rosselló, C.A. Santos, N. Seetaram, C. Shim, H. Song, S. Stepchenkova, D.J. Timothy, L.W. Turner, E. Valle, C. Vu, S.F Witt
Trade Review'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. The book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.' --Dimitrios Buhalis, Bournemouth University, UK
Table of ContentsContents: Preface PART I: QUANTITATIVE RESEARCH METHODS 1. Statistical Testing Techniques Gang Li 2. Regression Analysis Jaume Rosselló 3. Time Series Analysis Shuang Cang and Neelu Seetaram 4. Demand Modeling and Forecasting Grace Bo Peng, Haiyan Song and Stephen F. Witt 5. Structural Equation Modeling Jenny (Jiyeon) Lee and Gerard Kyle 6. Discrete Choice Analysis and Experimental Design Clive Morley 7. Panel Data Analysis Neelu Seetaram and Sylvain Petit 8. The Almost Ideal Demand System Sarath Divisekera 9. Hedonic Price Analysis Andreas Papatheodorou, Zheng Lei and Alexandros Apostolakis 10. Factor Analysis Lindsay W. Turner and Chau Vu 11. Cluster Analysis Liz Fredline 12. Input–Output and SAM Models Clemente Polo and Elisabeth Valle 13. CGE Modeling Larry Dwyer and Tien Duc Pham 14. Cost–Benefit Analysis Larry Dwyer PART II: QUALITATIVE RESEARCH METHODS Gayle R. Jennings 15. Grounded Theory Olga Junek and Les Killion 16. Ethnographic Methods Kathleen M. Adams 17. Focus Groups Carl Cater and Tiffany Low 18. Interview Techniques Nancy Gard McGehee 19. Participant Observation Nuno F. Ribeiro and Eric W. Foemmel 20. Cross-cultural Approaches Carla Almeida Santos and Changsup Shim 21. Archival Research Dallen J. Timothy 22. Community Case Study Research Dianne Dredge and Rob Hales PART III: MIXED METHODS 23. Content Analysis Svetlana Stepchenkova 24. Meta-analyses of Tourism Research Ulrike Gretzel and Heather Kennedy-Eden 25. Network Analysis Ehsan Ahmed Index
