Description

Book Synopsis
This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses. .

Table of Contents

Part One: The Components of Effective Marketing

Part Two: Positioning Your Organization in the Market

Part Three: Effective Direct-Mail Marketing

Part Four: Effective Public Relations

Part Five: Effective Advertising

Part Six: Effective Personal Sales

Part Seven: Making Marketing Work in Your Organization

Part Eight: Strategies for Ongoing Success in Marketing

Handbook of Marketing for Continuing Education

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    £52.25

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    RRP £55.00 – you save £2.75 (5%)

    Order before 4pm tomorrow for delivery by Mon 10 Aug 2026.

    A Paperback / softback by Robert G. Simerly

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 03/12/2009
      ISBN13: 9780470623121, 978-0470623121
      ISBN10: 0470623128

      Description

      Book Synopsis
      This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses. .

      Table of Contents

      Part One: The Components of Effective Marketing

      Part Two: Positioning Your Organization in the Market

      Part Three: Effective Direct-Mail Marketing

      Part Four: Effective Public Relations

      Part Five: Effective Advertising

      Part Six: Effective Personal Sales

      Part Seven: Making Marketing Work in Your Organization

      Part Eight: Strategies for Ongoing Success in Marketing

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