Description
Book SynopsisThis volume grew out of Wileya s well--received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management.
Table of ContentsThe Multinational Enterprise.
Entering International Markets.
International Marketing Mix.
Marketing Research in the International Environment.
Information for International Marketing Decisions.
Management of the International Marketing Function.
Country-risk Assessment.
Political Risk Evaluation.
Forecasting Exchange Rates.
Conflict Management in International Business.
International Labor Relations.
International Public Affairs.
Organization Design.
International Corporate Planning.
Investment Incentives and Performance Requirements.
Offshore Sourcing, Subcontracting and Manufacturing.
Technology Transfer.
International Commercial Banking.
International Investment Banking.
Legal Aspects of International Trading.
International Financial Management.
International Financial Accounting.
Comparative Accounting Systems.
International Taxation.
