Description
Book SynopsisSouth Korea has transformed from a country devastated by war in the late 1950s to a leading cultural powerhouse of the 21st century. Through the voices of fans, journalists, practitioners, novelists and academics, Hallyu! explores the makings of the Korean Wave of cultural influence over the interlinked creative industries of cinema, drama, music, fandom, beauty and fashion. Images of K-Pop legends such as Psy, Blackpink and BTS and stills from films and dramas such as Parasite and Squid Game, alongside webtoon comic strips, catwalk shots, traditional and contemporary hanbok clothing, and cosmetics packaging, are just some of the illustrations that capture the creative, colourful and dynamic popular culture of South Korea.
Trade Review'A perfect gift for fans of BTS and Squid Game alike' Evening Standard, A feast for mind, body and soul, gift guide 24th November 2022
Table of ContentsIntroduction: The Hallyu Origin Story, Rosalie Kim -- K-CULTURE AND SOFT POWER -- Hallyu: Soft Power and Politics, Youna Kim -- Digital Korean Wave: From Esports to K-pop 40, Dal Yong Jin -- Culture Technology and the Future of Hallyu, Soo-Man Lee -- K-DRAMA, WEBTOONS AND FILM -- The Road to Parasite (and Beyond), Darcy Paquet -- Webtoons: From Scrolling to Streaming, Rosalie Kim -- Film Make-up: In Search of the Right Keyword, Song Jong-hee -- The Conundrum of Global Korean Culture: On Squid Game, So Hye Kim -- K-POP AND FANDOM -- Beyond Appropriation and Appreciation: The Cross-Cultural Dynamics of K-pop, Crystal S. Anderson -- 'Into The New World': K-pop Fandom, Civic Engagement and Citizenship in the Global South, Mariam Elba -- K-pop Choreography - An Interview with Lia Kim, Lee Sol -- K-pop's Fictional Universe: Symbols and Hidden Clues in K-pop Music Videos, Dasom Sung -- K-pop and YouTube, Sun Lee -- Pretty Tough: The Aesthetics of K-pop Masculinities, Joanna Elfving-Hwang -- K-BEAUTY AND FASHION -- Formulating K-beauty: A Century of Modern Korean Cosmetics, Yoojin Choi -- Hanbok: Korean Traditional, Contemporary and Fashionable Dress, Yunah Lee -- Korean Street Style, InHae Yeo with Dasom Sung -- K-pop Style -- InHae Yeo interviews Gee Eun
