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Book Synopsis
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell''s Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer''s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

Gut Feelings

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    A Paperback / softback by Gerd Gigerenzer

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      Publisher: Penguin Putnam Inc
      Publication Date: Publication Date: 24/06/2008
      ISBN13: 9780143113768, 978-0143113768
      ISBN10: 0143113763

      Description

      Book Synopsis
      Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell''s Blink.

      Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer''s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

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