Description
Book SynopsisPresents an inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers. The author mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons.
Trade Reviewthe entrepreneur s tale, elegantly told thoroughly enjoyable story of business success. ' (Director, March 2011). An enjoyable autobiography full of homespun wisdom and telling anecdotes. (Guitarist, April 2011). Be enthused by a story of guts and gumption steadfast commitment to quality and the hard lesson along the road to success. (The Market, May 2011). a great success story. (Business Destination, May 2011).
Table of ContentsForeword ix
Acknowledgments xiii
Introduction: Rust Never Sleeps xv
Chapter 1: Life’s Little Lessons 1
Chapter 2: My Very First Guitar 9
Chapter 3: Inspiration 23
Chapter 4: The American Dream 31
Chapter 5: On Our Own 43
Chapter 6: Early Successes and Early Failures 53
Chapter 7: Sweat Equity 65
Chapter 8: Figuring It Out, One Guitar at a Time 81
Chapter 9: Finding Our Place 101
Chapter 10: Gaining Traction 115
Chapter 11: On the Move 125
Chapter 12: Making Our Case 133
Chapter 13: We’re All in This Together 141
Chapter 14: Embracing Technology 159
Chapter 15: Building Our Brand 169
Chapter 16: Innovation 183
Chapter 17: Artists and Celebrities 195
Chapter 18: In 10 Years We’ll Be Glad We Did 207
Chapter 19: The Third Owner 215
EPILOGUE 227
