Description
Book SynopsisLearn the Seven Golden Rules of fundraising success!
Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money!
“Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!”
--Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause.
“Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It’s all here: everything one needs to practice guerrilla nonprofit marketing – a resource you’ll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.”
-- Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair, American Marketing Association, Nonprofit Special Interest Group
“Buy this book immediately if you are on a mission to do good in this world. It’s jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.”
--Katya Andresen, COO, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Table of ContentsChapter 1. What Nonprofits Need is Better Marketing;
Chapter 2. The Guerrilla Marketer’s Personality;
Chapter 3. Getting to Know Nonprofit Guerrilla Marketing;
Chapter 4. How to Turn Your Mission Statement into a Marketing Tool;
Chapter 5. Guerrillas Focus on People;
Chapter 6. Guerrillas Understand their Marketplace;
Chapter 7. Mini, Maxi, and Info Media Weapons;
Chapter 8. Info, Human, and Non-Media Weapons;
Chapter 9. Attributes and Attitudes of your Organization;
Chapter 10. Guerrilla Publicity;
Chapter 11. Guerrilla Marketing on the Web;
Chapter 12. Social Media for Nonprofit Guerillas;
Chapter 13. Niche Marketing Guerrilla Style;
Chapter 14. Meeting Needs While Changing Minds;
Chapter 15. Expressing your Organizations Unique Identity;
Chapter 16. Cultivating Winning Relationships for your Nonprofit;
Chapter 17. Seven Golden Rules for Fundraising Success
Chapter 18. Seven Golden Rules for Recruiting Volunteers;
Chapter 19. Guerrilla Marketing Behavior Change;
Chapter 20. Launching and Maintaining your Marketing Attack
