Create an irresistible brand image and build an audience of loyal and engaged fans
Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to:
- Master the fundamentals of guerrilla branding, marketing and promotion;
- Create an integrated marketing plan and calendar based on realistic budgets and expectations;
- Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
Table of Contents
Acknowledgements
Foreword
Introduction
Chapter 1 – Guerrilla Branding, Marketing & Promotion
Chapter 2 – Creating an Irresistible Brand Identity
Chapter 3 – Building an Engaged Community of Friends & Fans
Chapter 4 – Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters")
Chapter 5 – Pitching & Networking
Chapter 6 – Key Art & Posters
Chapter 7 – Teasers & Trailers
Chapter 8 – Behind the Scenes Photos, Production Stills, Videos,
Interviews & Special Features
Chapter 9 – IMDb – Marketing & Promotion
Chapter 10 – Social Media & Video Marketing Platforms
Chapter 11 – Dedicated Film & Filmmaker Websites
Chapter 12 – Electronic Press Kits (EPKs) & Press Books
Chapter 13 – Media Relations & Public Releases
Chapter 14 – Event Marketing: Premiers, Festivals, Film Markets & Other Events
Chapter 15 – High-Impact Low-Cost Advertising & Promotion
Chapter 16 – Distribution
Branding, Marketing and Promotional Audit
Marketing Plan
Test Screening Questionnaire
Glossary
About the Author
Index
