Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung

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Paperback / softback by Christian Homburg Short Description:

Der Leser erhält eine systematische Einführung in die Denkweisen, Konzepte, Methoden und Instrumente des Marketing. Christian Homburg vermittelt Studierenden und... Read more

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Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Publication Date: 17/07/2020
ISBN13: 9783658296377, 978-3658296377
ISBN10: 3658296372

Number of Pages: 371

Non Fiction , Business, Finance & Law