Description
Book SynopsisAll businesses are keen to grow it's the goal of any strategy but it doesn t always come easily.
Trade ReviewA concise and intriguing look at companies that have flourished during difficult economic times. (HR, April 2012) Looking at the most successful growth companies of the last decade, the Growth Agenda team draws on extensive analysis, of what delivers sustained growth . (askGrapevine HR, May 2012)
Table of ContentsAbout The Growth Agenda iv
About the Contributors v
Introduction 1
Part I – The Growth Agenda: The Changing Dynamics of Innovation 13
1 – Why Growth? The Economist’s Perspective 16
2 – Alternative Strategic Approaches to Growth 24
3 – Drivers of Change 37
4 – New Approaches to Growth 49
Part II – The Growth Champions 57
5 – Nestlé and PepsiCo – Changing food and drink for the better 61
6 – Audi and Samsung Electronics – Design as the growth driver 81
7 – Reckitt Benckiser and Procter & Gamble – Making the most of insight 101
8 – Starwood Hotels and Inditex – Delivering a unique customer experience 121
9 – Amazon and Google – Expertly using data to get ever closer
to customers 143
10 – Narayana Hrudayalaya and Novo Nordisk – Reinventing healthcare 163
11 – Rolls-Royce and ARM – Technology partnerships for growth 183
12 – BASF and Shell – Growth in a resource-constrained world 201
13 – Tata and Bharti – Leapfrogging from India 221
14 – LEGO and Apple – Bringing magic to the everyday 241
Part III – The Growth Challenge: Lessons for the Future 265
15 – Key Characteristics 267
16 – Further Common Traits 281
17 – Future Challenges 287
18 – The Growth Agenda – The Essential Implications 298
Resources and References 302
Appendix – Key Data for the Growth Champions 313
Contributor Credits 332
Index 333
