Description

Book Synopsis
A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more In this vivid and humorous monograph-meets-memoir, Los Angeles–based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more. With more than 700 images, Alphabet City traces Doret’s influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering—from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!). With original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, Alphabet City offers a dose of welcome nostalgia—and endless inspiration—for letterform lovers of any generation.

Growing Up in Alphabet City: The Unexpected

    Product form

    A Hardback by Michael Doret, Norman Hathaway, Nick Sherman

    £48.60

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    RRP £54.00 – you save £5.40 (10%)

    Order before 4pm tomorrow for delivery by Fri 2 Oct 2026.

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      Book details

      Publisher Letterform Archive
      Published 5 December 2023
      ISBN-13 9781736863329
      978-1736863329
      ISBN-10 1736863320
      Also in:
      Art & Photography Individual designers Typography and lettering

      Description

      Book Synopsis
      A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more In this vivid and humorous monograph-meets-memoir, Los Angeles–based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more. With more than 700 images, Alphabet City traces Doret’s influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering—from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!). With original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, Alphabet City offers a dose of welcome nostalgia—and endless inspiration—for letterform lovers of any generation.

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