Description

Book Synopsis
Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.

Green Marketing Perspectives

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    A Hardback by Sonu Dua

    £76.00

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      Book details

      Publisher Emerald Publishing Limited
      Published 1/29/2025
      ISBN-13 9781836087731
      978-1836087731
      ISBN-10 183608773X

      Description

      Book Synopsis
      Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.

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