Description

Book Synopsis
Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design.

Table of Contents
Part 1: Laying the Groundwork: 1 Communication Models: Representing Thought and Action • 2 The Nature of Representation: What and How Things Mean • 3 The Dimensions of Context • Part 2: Theory from 1900 to the Present: • 4 The Language of the Visual World • 5 Modernism: The Utopian Vision • 6 Post-Modernism: Reading the World as Texts • 7 A New Paradigm: Designing Experiences, Not Objects

Graphic Design Theory

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    A Paperback / softback by Meredith Davis

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      Publisher: Thames & Hudson Ltd
      Publication Date: Publication Date: 17/09/2012
      ISBN13: 9780500290491, 978-0500290491
      ISBN10: 0500290490

      Description

      Book Synopsis
      Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design.

      Table of Contents
      Part 1: Laying the Groundwork: 1 Communication Models: Representing Thought and Action • 2 The Nature of Representation: What and How Things Mean • 3 The Dimensions of Context • Part 2: Theory from 1900 to the Present: • 4 The Language of the Visual World • 5 Modernism: The Utopian Vision • 6 Post-Modernism: Reading the World as Texts • 7 A New Paradigm: Designing Experiences, Not Objects

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