Description

Book Synopsis


Table of Contents

Foreword

Preface

Introduction

Acknowledgements

Chapter One: The Purposes of Design Portfolios

Graphic Design Portfolio

Advertising Portfolio

Illustration Portfolio

Interactive Media Portfolio

Graduate School Applications

Grants, Scholarships, and Competitions

Portfolios Through the Eyes of Professionals

Chapter Two: Portfolio Preparation

Conducting a Portfolio Audit

Organizing Your Files

Making Digital Images of Your Work

Making and Using a Digital Slide Presentation

Selecting and Editing

Quantity

Quality

Variety

Chapter Three: Developing a Cohesive Concept

Branding and Identity

Distinguishing Your Work

Can You Tell a Story?

Chapter Four: Process and Collaboration

Why Show Process in Your Portfolio?

The Design Process Book

Using Sketches to Show Concept

Showing Process Online: Website and Blogs

Presenting Follow-up

Collaborative Projects

Chapter Five: Developing the Layout and Sequence

Looking Ahead

Overall Sequence of Projects

Planning the Layout

Developing a Grid

Dealing with the Oversized Piece of Work

Continuity in the Plate Portfolio

The Grid in Web Design

Rehearsal Portfolio and Testing Ideas

Chapter Six: Form of the Book

The Outside Case

Plate Portfolios

Binders and Binding Methods

Printing

Print in a Web World

Chapter Seven: The Interactive Environment

Everyone Needs a Website

Interactive Designer/Developer Portfolios

The Branded Website

Designing Your Website

Site Structure

Differences Between Print and Web

Usability and Web Standards

A Higher Level of Hierarchy

Chapter Eight: The Resume Package and Presentation

The Resume Package

The Cover Letter

The Resume

The Teaser or Leave-behind

And So Your Adventure Begins

Appendix: Design Office Survey

Participating Institutions

Bibliography

Graphic Design Portfolio Strategies for Print and

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    A Paperback / softback by Robert Rowe, Gary Will, Harold Linton

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      View other formats and editions of Graphic Design Portfolio Strategies for Print and by Robert Rowe

      Publisher: Pearson Education (US)
      Publication Date: 12/03/2009
      ISBN13: 9780136140313, 978-0136140313
      ISBN10: 0136140319

      Description

      Book Synopsis


      Table of Contents

      Foreword

      Preface

      Introduction

      Acknowledgements

      Chapter One: The Purposes of Design Portfolios

      Graphic Design Portfolio

      Advertising Portfolio

      Illustration Portfolio

      Interactive Media Portfolio

      Graduate School Applications

      Grants, Scholarships, and Competitions

      Portfolios Through the Eyes of Professionals

      Chapter Two: Portfolio Preparation

      Conducting a Portfolio Audit

      Organizing Your Files

      Making Digital Images of Your Work

      Making and Using a Digital Slide Presentation

      Selecting and Editing

      Quantity

      Quality

      Variety

      Chapter Three: Developing a Cohesive Concept

      Branding and Identity

      Distinguishing Your Work

      Can You Tell a Story?

      Chapter Four: Process and Collaboration

      Why Show Process in Your Portfolio?

      The Design Process Book

      Using Sketches to Show Concept

      Showing Process Online: Website and Blogs

      Presenting Follow-up

      Collaborative Projects

      Chapter Five: Developing the Layout and Sequence

      Looking Ahead

      Overall Sequence of Projects

      Planning the Layout

      Developing a Grid

      Dealing with the Oversized Piece of Work

      Continuity in the Plate Portfolio

      The Grid in Web Design

      Rehearsal Portfolio and Testing Ideas

      Chapter Six: Form of the Book

      The Outside Case

      Plate Portfolios

      Binders and Binding Methods

      Printing

      Print in a Web World

      Chapter Seven: The Interactive Environment

      Everyone Needs a Website

      Interactive Designer/Developer Portfolios

      The Branded Website

      Designing Your Website

      Site Structure

      Differences Between Print and Web

      Usability and Web Standards

      A Higher Level of Hierarchy

      Chapter Eight: The Resume Package and Presentation

      The Resume Package

      The Cover Letter

      The Resume

      The Teaser or Leave-behind

      And So Your Adventure Begins

      Appendix: Design Office Survey

      Participating Institutions

      Bibliography

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