Description
Book SynopsisFocused on the mathematical foundations of social media analysis, Graph-Based Social Media Analysis provides a comprehensive introduction to the use of graph analysis in the study of social and digital media. It addresses an important scientific and technological challenge, namely the confluence of graph analysis and network theory with linear algebra, digital media, machine learning, big data analysis, and signal processing.
Supplying an overview of graph-based social media analysis, the book provides readers with a clear understanding of social media structure. It uses graph theory, particularly the algebraic description and analysis of graphs, in social media studies.
The book emphasizes the big data aspects of social and digital media. It presents various approaches to storing vast amounts of data online and retrieving that data in real-time. It demystifies complex social media phenomena, such as information diffusion, marketing and recommendation
Table of Contents
Graphs in Social and Digital Media. Mathematical Preliminaries: Graphs and Matrices. Algebraic Graph Analysis. Web Search Based on Ranking. Label Propagation and Information Diffusion in Graphs. Graph-Based Pattern Classification and Dimensionality Reduction. Matrix and Tensor Factorization with Recommender System Applications. Multimedia Social Search Based on Hypergraph Learning. Graph Signal Processing in Social Media. Big Data Analytics for Social Networks. Semantic Model Adaptation for Evolving Big Social Data. Big Graph Storage, Processing and Visualization.
