Description

Book Synopsis

This book offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.



Table of Contents

Chapter 1: Introduction

Chapter 2: A Gramscian Approach to Media Literacy

Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward Counterhegemony

Chapter 4: Hegemonic Masculinity in the Mass Media

Chapter 5: The Gendered Endgame: Marvel’s New Man

Chapter 6: Conclusion

Bibliography

Index

About the Authors

Gramsci and Media Literacy: Critically Thinking

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    A Hardback by Erika Engstrom, Ralph Beliveau

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      View other formats and editions of Gramsci and Media Literacy: Critically Thinking by Erika Engstrom

      Publisher: Lexington Books
      Publication Date: 11/05/2021
      ISBN13: 9781793619853, 978-1793619853
      ISBN10: 1793619859

      Description

      Book Synopsis

      This book offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.



      Table of Contents

      Chapter 1: Introduction

      Chapter 2: A Gramscian Approach to Media Literacy

      Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward Counterhegemony

      Chapter 4: Hegemonic Masculinity in the Mass Media

      Chapter 5: The Gendered Endgame: Marvel’s New Man

      Chapter 6: Conclusion

      Bibliography

      Index

      About the Authors

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