Description
Book SynopsisGoogle AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
Trade Review"If you want to discover the real-world truth about maximizing your pro?ts and sales using AdWords, then you MUST learn from Simon." – Jason Oman, #1 International Best Selling Author of "Conversations with Millionaires".
"An absolute must for anyone marketing on the Internet" – David Garfinkel, Author of "Advertising Headlines That Make You Rich"
