Description

Book Synopsis
The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.

PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection. 

It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.

Good Design Is for Everyone

    Product form

    A Hardback by PepsiCo

    £64.00

    Includes FREE delivery

    RRP £80.00 – you save £16.00 (20%)

    Order before 4pm today for delivery by Thu 3 Sep 2026.

    5 in stock

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      Book details

      Publisher Rizzoli International Publications
      Published 31 October 2023
      ISBN-13 9780847873449
      978-0847873449
      ISBN-10 0847873447
      Also in:
      Illustration and commercial art Product design Brands and branding

      Description

      Book Synopsis
      The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.

      PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

      The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection. 

      It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.

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