Description
Book SynopsisA father and son sales team reveal the secrets of sales success
In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that responds to customer values and expectations, the Midgleys reveal how sales and management are inseparable components of sales success that must work in tandem to produce consistent results for an organization. Sales increase when management and its sales force are on the same page. The golden circle is based on a customer-oriented business system specifically designed to help companies attract and satisfy customers and energize employees, while maintaining a consistently healthy level of profits.
Table of ContentsPreface.
Chapter 1: Why the Golden Circle?
Chapter 2: Sales and Your Corporate Culture.
Chapter 3: The Sales Process in Depth.
Chapter 4: Sales Authenticity and Customer Connection.
Chapter 5: Prospective Customer Service.
Chapter 6: World-Class Care.
Chapter 7: Relationship.
Chapter 8: Referral.
Chapter 9: How It Began: Ben’s Golden Circle Parable.
Chapter 10: Dale’s Golden Circle “Words to Live By”.
References.
About the Authors.
Index. Additional Information.
