Description
Book SynopsisThis book sets out to examine what really is going on in the organic sector socially and politically. In the process, it debunks a number of apparently common-sense beliefs: that organic consumers are wealthy environmental and health extremists; that growth in the industry will inevitably undermine its environmental values; that mainstream media is antagonistic to organics; and that the industry is driven by consumer demand. This book seeks to make a practical contribution to the development of more sustainable food systems by articulating what it takes to get people involved in organics at each stage of the food chain.
Table of Contents1: Introduction 2: Positioning Organics: the Global Context for Organic Foods 3: Media Disclosures: Capturing the Environment and Health Agenda 4: Governing Organic Agriculture 5: Producing Organic Foods 6: Distribution, Trade and Retailing 7: Consuming Organics: Mobilizing ‘the Consumer’ 8: Organic Futures: Competition for the ‘Green Market’ 9: Conclusion
