Description

Fast track route to mastering globalization and successfully managing global expansion

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization

Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.

Includes a glossary of key concepts and a comprehensive resources guide

Going Global: Enterprise 02.02

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£8.99

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Paperback / softback by Roger Cartwright

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Fast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations and globalization,... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 10/01/2002
    ISBN13: 9781841123165, 978-1841123165
    ISBN10: 1841123161

    Number of Pages: 118

    Non Fiction , Business, Finance & Law

    Description

    Fast track route to mastering globalization and successfully managing global expansion

    Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization

    Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.

    Includes a glossary of key concepts and a comprehensive resources guide

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