Description
Book SynopsisFast track route to mastering globalization and successfully managing global expansion
Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization
Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.
Includes a glossary of key concepts and a comprehensive resources guide
Table of ContentsIntroduction to Express Exec v
02.02.01 Introduction to Going Global 1
02.02.02 Definition of Terms: What is Going Global? 5
02.02.03 Evolution of Going Global 13
02.02.04 Implications of the Internet for Going Global: What can the Internet Offer? 27
02.02.05 The Issue of Globalization 35
02.02.06 The State of the Art of Going Global 45
02.02.07 Going Global Success Stories 59
02.02.08 Key Concepts and Thinkers 79
02.02.09 Resources for Going Global 89
02.02.10 Ten Steps to Assist Going Global 99
Frequently Asked Questions (FAQs) 105
Index 109
