Description

Book Synopsis

1. Introduction.- FRIENDS OF OUR FRIENDS.- Part I: The mafia attitude The nature of Godfather Marketing.- 2. Mafia marketing.- 3. What is meant by mafia.- 4. A matter of values.- Part II: Because you're mine The scope of Godfather Marketing.-  5. An offer you can't refuse.- 6. The pursuit of money and power.- 7. The credibility of the firm.- Part III: Oh, do me the favor! The object of Godfather Marketing.- 8. With a little help from my friends.- 9. And now, pay me!.- 10. The precious gift of friendship.- Part IV: Family affairs.- The network of Godfather Marketing.- 11. A hierarchy of power.- 12. Family dynamics.- 13. Clans vs. clubs.

Godfather Marketing

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    A Hardback by Gianluigi Guido

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      View other formats and editions of Godfather Marketing by Gianluigi Guido

      Publisher: Palgrave Macmillan
      Publication Date: 26/09/2024
      ISBN13: 9783031690105, 978-3031690105
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      1. Introduction.- FRIENDS OF OUR FRIENDS.- Part I: The mafia attitude The nature of Godfather Marketing.- 2. Mafia marketing.- 3. What is meant by mafia.- 4. A matter of values.- Part II: Because you're mine The scope of Godfather Marketing.-  5. An offer you can't refuse.- 6. The pursuit of money and power.- 7. The credibility of the firm.- Part III: Oh, do me the favor! The object of Godfather Marketing.- 8. With a little help from my friends.- 9. And now, pay me!.- 10. The precious gift of friendship.- Part IV: Family affairs.- The network of Godfather Marketing.- 11. A hierarchy of power.- 12. Family dynamics.- 13. Clans vs. clubs.

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