Description
Book SynopsisSynopsis coming soon.......
Table of ContentsCONTENTS1 GOD WANTS YOU TO BE RICH
2 THE COVENANT
3 THE SEARCH FOR CAMELOT
4 ECONOMIC ALCHEMY
5 WHAT'S HAPPENING TO OUR JOBS
6 THE WORKPLACE OF THE TWENTY-FIRST CENTURY
7 MONEY
8 GOVERNMENT
9 LEADERSHIP
Illustrative Articles
Chapter 3The End of the World (Again)
Why Do We Have So Much Bad News?
Why Do Businesses Sometimes Report Bad News?
Dr. Doom
The "Ecologist"
The Club of Rome
Julian Simon
John Maynard Keynes
John Fitzgerald Kennedy's Search for Camelot
Ronald Reagan's Search for Camelot
What Really Happened During the 1980s
Chapter 4How Sony Learned from Its Mistake
How IBM Did Not Learn from Its Success
Distribution -- The Greatest Opportunity in the 1990s
Why Retailing in the 1990s May Resemble
Retailing in the 1950s
Chapter 5Should You Quit Before You're Fired?
Why Immigrants Are often the Best Employees
The Jonah Dilemma
Sears and J. C. Penney Face the Jonah Dilemma
Chapter 6The Rise and Fall of Scientific Management
Outsourcing -- The Reconstruction of a Catsup Manufacturer -- Part 1
Outsourcing -- The Reconstruction of a Catsup Manufacturer -- Part 2
How to Quit Before You're Fired
Making Your Employer Your First Customer
Health Care
Chapter 7God Loves Savers
How Customers Abandoned banks in the 1970s
How Bank Invented Fictitious Customers in the 1980s
How Some Businesses Generate Capital As They Expand
Time, Inventory, and Money
Real Estate, Elasticity, and Interest Rates
How to Hit Criminals Where It Hurts the Most
Chapter 8Today's Heresy Is Tomorrow's Dogma
Turning Swords into Piowshares (Almost)
What's Wrong with Public Education
Automobile Theft
The Greatest Challenge of Our Century
Unemployment Compensation
AppendixThe Principles and Six Laws of Economic Alchemy
Notes
Acknowledgments
Index
