Description

Book Synopsis

A riveting and smashmouth journalistic deep-dive into the progressive madness that has infected and corrupted the world''s biggest corporations, threatening the stability of the global economy-and life as we know it.

Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. But things have changed. As high-profile backlashes at companies like Anheuser-Busch, Disney, and Target show us, customers are fighting back. Companies who cave to the demands of left-wing social justice activists are being punished like never before.

In Go Woke, Go Broke, New York Times bestselling author and veteran Fox Business financial journalist Charles Gasparino takes readers inside these disastrous corporate backlashes. A respected financial reporter who has covered finance for more than 30 years,

Go Woke Go Broke

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    £18.75

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    RRP £25.00 – you save £6.25 (25%)

    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Hardback by Charles Gasparino

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      Publisher: Little, Brown & Company
      Publication Date: 8/22/2024
      ISBN13: 9781546007418, 978-1546007418
      ISBN10: 1546007415
      Also in:
      Social and political philosophy

      Description

      Book Synopsis

      A riveting and smashmouth journalistic deep-dive into the progressive madness that has infected and corrupted the world''s biggest corporations, threatening the stability of the global economy-and life as we know it.

      Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. But things have changed. As high-profile backlashes at companies like Anheuser-Busch, Disney, and Target show us, customers are fighting back. Companies who cave to the demands of left-wing social justice activists are being punished like never before.

      In Go Woke, Go Broke, New York Times bestselling author and veteran Fox Business financial journalist Charles Gasparino takes readers inside these disastrous corporate backlashes. A respected financial reporter who has covered finance for more than 30 years,

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