Description

Book Synopsis
Encapsulates a group of scholars' combined expertise and perspectives on domestic/local and international/global marketing arenas. This book presents a range of subjects important to business in times of crisis.

Glocal Marketing

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    A Paperback by Svante Andersson

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      Book details

      Publisher Studentlitteratur AB
      Published 12/16/2009
      ISBN-13 9789144055558
      978-9144055558
      ISBN-10 9144055552

      Description

      Book Synopsis
      Encapsulates a group of scholars' combined expertise and perspectives on domestic/local and international/global marketing arenas. This book presents a range of subjects important to business in times of crisis.

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