Description

Book Synopsis
Globalization of the Content: Critical Cases from Media, Communication, and Art in Turkey covers a comprehensive collection of research and studies that discover and question critical cases in media studies, primarily focusing on globalization, localization, and glocalization. Featuring a broad range of topics based on particular cases from Turkey, including content streaming, subscription-video-on-demand services, global audience interaction, global advertising issues, notfor- profit campaigns, the use of global databases in political campaigns, art news globally, the Turkish gaming industry, and glocalization, the globalization of the mobile game industry, the transformation of music, and particularly the auditory transformation of traditional music, this book is designed for scholars, researchers, and media professionals.

Globalization of the Content

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      Book details

      Publisher Peter Lang AG
      Published 1/28/2024
      ISBN-13 9783631900949
      978-3631900949
      ISBN-10 3631900945

      Description

      Book Synopsis
      Globalization of the Content: Critical Cases from Media, Communication, and Art in Turkey covers a comprehensive collection of research and studies that discover and question critical cases in media studies, primarily focusing on globalization, localization, and glocalization. Featuring a broad range of topics based on particular cases from Turkey, including content streaming, subscription-video-on-demand services, global audience interaction, global advertising issues, notfor- profit campaigns, the use of global databases in political campaigns, art news globally, the Turkish gaming industry, and glocalization, the globalization of the mobile game industry, the transformation of music, and particularly the auditory transformation of traditional music, this book is designed for scholars, researchers, and media professionals.

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