Description
Book SynopsisFrom advertising to television and film, feminist media scholars have examined the changing nature of media representations from the 1990's onwards. In a context where post-feminist media texts ambiguously equated female empowerment with choice, the struggle for women's rights was largely seen as something of the past. In these decades, the region of Latin America has been through many changes. Inequality levels have been reduced and a political trend has seen the election of female politicians throughout the continent, corresponding with a revival of gender politics and feminist movements. At the same time, however, countries like Brazil are still home to gender discrimination and inequality, with high levels of domestic violence towards women, low levels of political representation, a culture of machismo, and the enduring predominance of stereotypical gender representations in the media. This book looks at the correlation between gender inequality in society with media representation
Table of ContentsIntroduction: Women and Globalization: Equality and Emancipation Part I Chapter One: Globalization, Gender and Development: Setting a Framework for Debate Chapter Two: Postmodernism, Equality and Feminism: Current Contemporary Issues Part II Chapter Three: Gender and the Media: International Representations and Stereotyping Chapter Four: “Women in the Third World”: Contextualizing the Brazilian Women in an Age of Globalization Chapter Five: The Media, Advertising and Images of Femininity: A Case Study of Images and Representations in Brazilian Commercials and Magazines Part III Chapter Six: Feminism, Politics and Democracy Chapter Seven: Gender Politics, Equality and New Technologies for Development Part IV Chapter Eight: Gender, Development and Democracy: Future Challenges for Transnational Feminisms and Global Gender Justice
